As part of its deal with NASCAR, Mack is providing 11 Pinnacle tractors (including the one seen here) customized to haul the equipment required by NASCAR officials to conduct stock car races: inspection gear, scales for weighing the race cars, timing devices, etc.
While John Walsh, Mack's VP of marketing, declined to comment on the financial details of the deal, he said it offers Mack a "broad exposure" opportunity for its highway products.
The NASCAR Pinnacles are custom deigned with super-long 296-in. wheelbases, a no-lube fifth wheel, and diesel-fired APUs. The trucks - five in axle forward configurations, five in axle-back configurations, and one spare -- are spec'd with proprietary 13-liter MP8 engines mated to Mack's mDrive automated manual transmission.
The entrance way to the Daytona International Speedway's media center.
NASCAR race teams with their haulers and gear lined up in the pits, preparing for race day.
It took 15 months to build the Daytona International Speedway. It broke ground in November of 1957 and opened in February of 1959.
In July 2013, Daytona embarked on $400 million rehabilitation of its facilities. As a result,m it today it offers approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands.
Dale Earnhardt Sr. won 34 times at Daytona; the most wins at this venue of any NASCAR driver past or present.
The speedway did not begin hosting what eventually became known as the "Daytona 500" until 1961; back then, it was the Daytona 200.
Media day puts drivers literally under hundreds of television and camera lights. Here, NASCAR driver Clint Bowyer answers questions.
Danica Patrick is one of NASCAR's higher profile drivers, but she's not the first woman to race at Daytona. That honor belongs to Janet Guthrie.
Inside the crowded environs of Daytona's media center.
Now that's a big trophy!
Steven Phelps, the chief marketing officer for NASCAR (at right by the podium) announced the racing organization's new partnership with Mack.
Phelps (at left) noted that NASCAR's fleet of tractors travel 450,000 miles per year hauling gear to all of hte organizations races. "We're putting on the equivalent of a Super Bowl every week." he said.
A view of the entrance to Victory Lane at Daytona.
Looking out over pit row towards the fuel depot at Daytona.
Beer is a highly prized commodity at any NASCAR venue.