Inspired by one of its own drivers, himself a veteran, Johnsrud Transport offers its salute to the military with four themed tractors and one trailer in its 140-tractor for-hire fleet. When the bulk liquids hauler retired its fleet of red, white and blue patriotic Kenworth tractors, an Army veteran encouraged the fleet to continue the patriotic theme. Working with Schneider Graphics, the fleet chose this theme. Each of the tractors represents a branch of the military with a picture symbolic of that branch and a logo. The tractors also include a giant Eagle adorning the top of the hood.
U.S. Air Force Reserve
Drawing attention to the Air Force Reserve is vital to recruitment efforts. Keesler AFB's new fifth wheel hauler graphics are helping recruit interest in the Reserve in the tri-state Gulf Coast region. The full-vehicle trailer graphic, which coordinates with the graphics on a Ford F-550 Super Duty used to pull the hauler, is designed as a “three-dimensional promotional billboard.” Inside the hauler is a miniature C-130J aircraft.
Central Oregon Truck Co. (2015)
A yearly participant to the Wreaths Across America event, Central Oregon Truck Co. is no stranger to supporting our troops. That’s why its design on this roll-top flatbed is so appropriate for the fleet. The imagery is simple, yet powerful—a view of gravestones with wreaths laid at each. The rear of the trailer features the fleet name and the Wreaths Across America website.
C.R. England (2015)
C.R. England has six specially wrapped trucks it uses to honor military veterans. But those trucks are not driven by just any driver; they are driven by six drivers who are also veterans. The designs feature the notation on the cab that the driver is an “honored veteran” and includes three soldiers saluting. An American flag is depicted on the hood, “flowing” down below the doors on the fairings. The trailers include a picture that depicts each branch of the military and lists its special C.R. England recruiting website (crengland.com/vets) dedicated to veterans looking for a driving career.
Halvor Lines (2015)
Late last year, Halvor Lines unveiled its tribute to the U.S. military with its specially wrapped tractor and trailer. The integrated design, which includes a copy of the iconic photo of the Iwo Jima flag raising on Feb. 23, 1945, on the tractor, features dog tags, a set of boots and helmets, and a photo of the Tomb of the Unknown Soldier. The design includes the trailer’s side skirt, which features logos of the various branches of the armed services.
Load One (2014)
Since 9/11, there have been many tributes to the nation’s military, including special graphics that have adorned trucks and trailers throughout the country. Load One, a transportation and logistics provider, is one of those fleets that has gotten it right. Designed to be both eye-popping and respectful of the efforts of the troops, the special graphics feature images of military members and equipment in action along with a special “Our Freedom Isn’t Free/Thank You, Veterans!” appearing on both the front and back of the two trailers with the tribute graphics.
Marine Corps. Exchange (2013)
The U.S. Marine Corps Exchange utilizes Mobile Tactile Field Exchanges (MTFE) to train Marines on combat-related retail operations. But the two trailers the Marine Corps Exchange uses need not be simple trailers. After all, in addition to training exercises, these trailers are seen by thousands of Marines at a time, so they need to be impactful. The trailers include the Marine’s familiar camo pattern at the front, pictures of Marines near the rear, and branding.
With a soldier saluting in front of the red, white and blue, it truly is High Life time for consumers who get a glimpse of any one of MillerCoors’ 30 trailers adorned with the new graphics. Designed to speak directly to the consumer, the trailers proudly welcome everyone back to the High Life while at the same time tugging on our heartstrings a little as we remember what it means to be an American.
Quest Global (2015)
Wishing to salute not just its veterans but all veterans, for-hire carrier Quest Global decided that wrapping 160 vehicles as a homage to our military men and women was the proper approach. In particular, the trailer design prominently features the POW-MIA logo and the words, “you are not forgotten” written on side skirts, incorporating the skirts into the design and color scheme.
Carrying USO programs and services to military installations across the country, three new mobile canteens replace far plainer vehicles that had been nicknamed "Good Humor Trucks" by the soldiers, sailors and marines they visit. The military personnel served are most interested in the new trucks' interiors, which offer a lounge, a wireless internet cafe, a gaming area, and a canteen to help rest and relax even in the most remote posts.